Working with Ipsos, McCann Canada has ventured into a 7 month study on Candian Women today, with the goal of educating brands on how to speak to women. This study was broken down into 6 mini-reports, released online as resposnsive microsites. Below is the final 70+ page printed book that was released at the end of the studay, offering a more in-depth analysis of the data.
See the live reports: www.truthaboutcanadianwomen.ca